Lay down misere - do real news
In recent months I've seen more titillating news items on the Yahoo home page than ever before! Photos of women in g-string bikinis prancing in front of a camera, gossipy stories about affairs, advertisements masquerading as news, etc.
You could really do a lot to improve the news on the home page.
Fake news is such a problem - you could actively resist that by providing verified accounts of important global news. We all know that FB has claimed the crown for news delivery - why should they keep it? Become a solid up-to-date provider of reliable news and information!