Fix the Sports App ad!!
Why would you put an ad for your Sports App directly over the content of an article, with no way to move or close it? It makes reading the article completely impossible! It seems like you're trying to force people to install and use the app to simply read this content--but for some of us (such as at work or public computers), installing that app is not an option. So all you're doing is forcing people to go to a competing site to read some sports news.