Price of Yahoo+ is too high
I first subscribed to the various incarnations of Yahoo mail premium services almost 20 years ago. This week, I unsubscribed. The price has just gotten too high. I like to financially support services that are of value to me, but $25/year is my budget for email services, and Yahoo+ is now up to $60. You need to offer a lower price-point for those of us who want to support you, but basically don't need much beyond removing ads and having a little more storage.