The New Log In Procedures
I absolutely despise your new login procedures.
They're draconian, intrusive (Why should I have to give you access to my phone number, another email address, MY HOME ADDRESS --and if I've moved five times since establishing this account? Hm? and other information? It's BS.), busywork, and arrogant.
They are basically a set of escalating, anti-user, deeply frustrating, barriers.
They repel instead of invite.
They engender distrust instead of allaying worries.
They needlessly complicate a system that should be simple.
The complicated, intrusive new log in demands feel like a directive from people in the C-Suite to the Development Team that do absolutely NOTHING for the user / customer.
They impede work, delay action, and worse, assume bad intent.
They assign an importance to Yahoo! Mail that is not at all in line with how it's used.
As ANY change in configuration or device prompts these draconian and unhelpful demands for verification, the process and product is too sensitive to be practical and useful for the way we live our lives now: Using VPNs, freely moving between devices, expecting the same access to our accounts from all devices, etc.
They're an example of, on the corporate side, malign UX and development. If they're not, they sure feel like it.
Did you EVER do any usability testing on these demands? On the triggers of them? Did you EVER do any basic surveys on the lived REALITY of this horrible process? It really doesn't seem possible that you did as the entire experience is so NOT user-friendly.
It's circular. It's fragile. It's persnickety. It's a failure of Security UX that shouldn't have happened. Whomever pushed for this needs to be demoted. Whomever argued against it needs to be promoted.
I've come to hate Yahoo! Mail now. All because of the new log in procedures.
Well, Yahoo!Mail, Gmail, Amazon, ****, everywhere I need to login makes me jump through three hoops at the very least before I'm able to login to ONE site.
It's a burden, a needless burden imposed on us in the name of "security" of "customer service" and "customer support."
SMH. Better think of something different.
One possibility that I reject immediately: Biometrics. No effing way are you getting a scan of my eyeball or a fingerprint or anything else.
¯_(ツ)_/¯
It's just so frustrating.
W M
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