Provide reasonable prices.
I managed to get pulled into the subscription by accident through an email. I only wanted more info, but was auto billed through a credit card on file. Service was of marginal benefit, but with raised (nearly double) prices customers will complain and cancel as I am. FYI still paying subscribers, they don't even give pro-rated refunds. PR is poor.
I just read 7 posts and not a single positive entry. If that isn't a red flag what is? Site is extremely non user friendly, no option to chat even though you say available 24/7.