Give it away free. There is NO reason I should pay to remove adds from my Inbox list when Yahoo is making $$$ off the ads to the side!
Yahoo makes ad revenue from the ad space on the edge of Yahoo Mail and all the other Yahoo sites/pages I consume. You disincent me from using your product when you ALSO shove ads in my email list and call them "unread" messages. I can accept the ads in their space but keep the ad content out of my content space or I will stop using your site.
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Glenn A Drayer
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T.J Starr commented
I agree with this person, ranked 55th, we all pay $ enough as it is already.. even if its in taxes , etc . we shouldn't pay for a yahoo service we seldom use. If YaAHOO insists we upgrade our email make the upgrade be free to all !