It would be great if when we click on an article we get the "Whole" story in one page. We are interested enough to look but not enough to drill down through multiple other pages....just to get the story.
On Yahoo I am tired of trying to read a story then having to click on the "READ MORE" button to redundantly re-read the first half of the story AGAIN in order to "Read More", then MAYBE get the story. I am sure Yahoo is charging for 'maximum clickage' however, I usually don't do the "read more" I just go to another search engine to read it.
Your clients are stupid if they think everyone will fall for this and It is a waste of my time.