You are complicating the options to confuse people intentionally.
Just provide a simple list of subject matter that people will choose from to accept on their system for advertising. For example list 200 fields of interest and individuals can select 20 of them. Then, you must stay within those parameters or leave a blank if you cannot generate enough of that subject matter to accomodate your customers selections. And no putting advertising in among actual news stories. The adds must be seperate from the offered content and get rid of all those dating site adds unless selected intentionally by individuals as acceptable advertising on their homepage, and e-mail sites. Otherwise it's a "no go". Don't confuse people with your sureptitious gobbeldy gook.