Ban video based banner ads because they conflict with the actual video I am trying to watch.
I started watching a video and heard three different people talking at the same time. Could not figure out what was being said in the video until the banner audio stopped playing. Banner ads with audio on a video site is a bad idea. Try pre-roll, post roll or even overlays... Banners on the video site should not have audio, period.
Brian Pratz shared this idea