1) Stop lying to your visitors
2) Stop hiding relevant facts and stories from your visitors
3) Stop giving your horde of Gen Z writers the freedom to write and post whatever they want, while ignoring that the only visitors you still have are the people who stuck around since Y2K; those visitors don't want to read articles about how some jackwagon celebrity clapped back at a regular Joe on Twitter, they also don't want to read a deluge of stories about Kylie Jenner, some tranny who does makeup tutorials on YouTube, or a fat has-been model.