My "Idea" is the constant demand for more payment from customers has become overwhelming. From Ins. co. greed to constant increases from Disney, Amazon, everyone and now Yahoo Finance. I subscribe to 12 different sites. That is enough for anyone. Stop putting up articles from SA, Financial Times, Bloomberg, Barron's, WSJ, NYT UNLESS THE ARTICLE CAN BE READ FOR FREE! .This is bait and switch advertising. I guess the younger generation ignores you and goes to their TickTot, Meta and whatever since it is FREE. Regards