News item "No one knows what it is" and then story goes on to say that its a whale. How stupid are your reporters?
Employ some proper news reporters, not people that say "uh, no one knows what it is" and then the story reveals that its a whale. Clearly people DO know what it is, so why have a headline saying they don't??
Also remove the 'can you guess...' or the 'you'll never guess what...' headlines.
david cameron commented
Ah but is it a Whale with a "costume/clothing Fail" in which case it would get an even bigger yahoo headline.