Perhaps more marketing.
What can I say. I like all Yahoo Apps. Personally, I do not like to be grouped with a +.....Sign! I feel I am being bullied by a Giant to just get the Apps even if I fear lack of Privacy. I feel I am tracked.
Apple has to have their own Server. I am tired to say I have an Apple phone but if I add an account on my smtp, the verification takes so long.
When I go on Facebook, I get names that I do not even know. Also from where it is posted to me. Some names are ok. But they are of bygone days. I would love to learn how to Navigate Facebook properly. Maybe I am not aware of all the features.