Vet your advertisers so users don't feel ripped off.
Please learn about th companies you are accepting advertising dollars from and make sure they are respected in the marketplace. I made the unwise choice to make a purchase from one of your advertisements only to realize to late I was duped into an auto renewal with ridiculous prices buried in fine print linked to an email. This has left such a bad taste in my mouth I won't make another purchase through anything advertised through Yahoo again.
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