Put when the TV program you're advertising on TV will ACTUALLY be screened.
I noticed, by accident, a TV show I had been watching was showing a new season. I'd missed 1/2 of it. Now I see a program I really love is being advertised again, but your moronic search engine won't tell me when you plan to start screening the new season - if in fact you are, I don't know if you're just teasing me again. You seem to like putting me through ****. We don't all have enough download allowance to watch all our TV via the net!!!!