Its better to prevent ads from popping up and blocking the page. We brains to click when we see something interesting not forcing it on us.
It's better to disallow companies from creating those annoying pop ups. It just wastes our time and we cannot even read the first article or click the first article. It might sound like a few milliseconds, but you guys should know how many millions of users there are wasting that few milliseconds and mouse click just to close that ad. Making it subtle will do the job just fine and interested users will naturally click the ad. You will get more solid data because the click is intentional and not by accident. If the ad covered the whole page, we will accidentally click it, waste more time and curse more. Think about it.
ELDREN BAHIAN LORCA commented
WELL IN THAT CASE.I AM NOT THE PROFESSIONAL I.T.I AM ONLY GIVING THEM MY FORMULA.AND THEY ARRANGE ALL OF THAT.I AM SO SORRY FOR THAT NEGATIVE ACTS YOU RELY.