Ever heard of giving the customer what he wants? When did this change to forcing what you want onto the customer? Are your web designers really so powerful that you have to appease them by letting them change the page every so often? Or do you really think that change for its own sake "creates interest" and increases demand?

Other relevant sayings: Leave well enough alone. Let sleeping dogs lie. If it ain't broke don't fix it. Any of these sound familiar?

STOP. IT.