Only report verifiable stories with beneficial information for readers or viewers. No more the " the earth is flat" stories. Do not report opinions from obscure persons.
Media should work to not cause confusion that is likely to initiate irrational behavior in viewers or readers.
Media should work to engage reputable advertisers with goods and services commonly used by large sectors of the population. Advertising for medications and personal products does not serve anyone except targeted users at a highly questionable benefit.