Use all the words of the search criteria
Stick to a user's search criteria. If we're searching for a retail store near our location, we don't want stores that are 100s of miles away and we don't want on-line stores. For example: "Indoor Lighting Retail Store in Tampa". What you gave me: no stores in Tampa (I know of at least 3 that could have shown up), thousands of online stores with mystery locations, then you listed stores everywhere in Florida except Tampa.