Outsourcing Search To Microsoft Was A Disaster
In 2009, you signed a ten-year contract with Microsoft. Now they control the back end of your search technologies and your ads. The search industry was the best market on the entire internet to be in. Yahoo has always struggled with its identity, and I think search is the only way forward for yahoo. Microsoft payments to yahoo are slowing down because yahoo's search market share is tanking, from 20% in 2012 to 2% in 2019. Yahoo has done well with the user interface, the part that Microsoft does not control. You added the knowledge graph, multimedia search, and more. Imagine the wonders you could do if you got a deal with Google, or simply use your own technology ( This is safer then relying on different products to power yahoo's various products and services. ) The market does not see the value in yahoo. It is ranked #9, more popular than instagram or twitter. It gets over a billion visits per month! Once your renewed agreement with Microsoft is up, walk away from bing powered search.