Allow all users who have a yahoo account to customize the homepage. The garbage tabloid articles deter me from using your search.
You will see a huge increase in return users for your search if you remove all the garbage from the homepage. Yandex, Google and Mojeek all show examples of what you should do with your homepage. Yahoo has a great deal of room for improvement, and you can compete if you try. Google search results are much less useful than they were 10 or 15 years ago. Bing is slow. Yandex is doing well in creating a competitive search. Yahoo can be more than a homepage for tabloid garbage to promote idiocy. I can help if you need better ideas.
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