Do more policing of your advertisements
I regularly see advertisements that are click bait, like "Celebrities who are mean." with a photo of someone like Taylor Swift, but the story has nothing to do with Taylor Swift. A photo next to a story or ad should be relevant and mentioned in the story or ad otherwise it is highly misleading.
And I got to a page that took over my browser with windows saying my machine was infected, I needed to call Microsoft. This was a click from the main yahoo.com web page!
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