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CHRISTIAN NIELSEN

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    CHRISTIAN NIELSEN commented  · 

    Your mistake in changing the page format is not uncommon. Vanguard did the same thing about a year ago. While the improvement to appearance is subjective, the loss of important information is inexcusable. Vanguard removed many elements from pages and reports that made it much more difficult to use the site. So too have you. While I just saw the new format, The first thing I noticed is that the major indices were not only moved from their location, but the actual display of the number of points changed was eliminated. Now the data shown is less meaningful to me and anyone else that pays close attention to those numbers.

    Changing the format is one thing and should be very carefully considered when you have a page or a site that most consider at a "Utility" where function is much more important than the form. And removal of data should never be done without research and user feedback done first.

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    CHRISTIAN NIELSEN commented  · 

    Did Yahoo receive many complaints about the old stock summary page? I doubt that and see no reason for the new update that disorients users and removed about 50% of the information that I need to decide what to invest in.

    Sites like Yahoo Finance are not normal sites, but "utilities". While updates are welcome, they should be minor and in response to a history of complaints or suggestions. If the goal is to drive users to other platforms then you have done a great job. If the goal is to give the site a modern makeover you have also a great job. However, when you update a utility with useless changes as far as the functionality and remove many useful elements, you have failed miserably.

    You clearly don't understand your user base. I love that Yahoo is free and as such I put up some somethings that are annoying or don't work right. I for one would consider paying a small fee to have the site keep working as before, but as a paying member I would also like the chance to suggest improvements that I think make sense for many users.

    I regularly report spam I find on the forums to make them more useful and to discourage the spammers. You should make use of your loyal users to help you.

    I have other options and was just thinking about getting back into my Ameritrade account since they seem to give their users a lot of useful tools. Until now I have not really needed anything more complicated but you are increasing my interest in making a change.

    Does anyone who reads this care and have the power to lobby what's in the best interest of the Yahoo Finance users? I fear that the corporate machine will roll on and ignore our pleas to "Help Us Help You!".

    CHRISTIAN NIELSEN supported this idea  · 

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