I came to this complaint page to complain about the same problem: the pop up for the "news" app. But Dave Wiloch put it very succinctly (above), so I'll just add a few related barbs. +new paragraph+ There are so many "click bait" news stories that purport to carry interesting facts/news/updates/pretty girls; headlines which carry the ghosted image, "Sponsored". After getting through the first or second page of the ridiculously over-extended coverage (what, do you guys get paid by word-count???) of the alleged "topic", it clearly becomes a blatant parade of advertising for products/questionable computer and phone "apps"/lurid news items depicted with unrelated close-ups of worms and micro-organisms/and "weird", "insane", "shocking",or "crazy" new discoveries. I feel like I've been suckered at a carnival. +new paragraph+ I came to the internet later in life, in about 1997; I was not impressed by the exclusionary nature of AOL and found Yahoo to be more accommodating to my browsing and less demanding of my online-loyalty. (Sign up for this; subscribe to that; low-cost monthly charge for services, but not at all free.) +new paragraph+ I started an email account in order to assist in a job search; the name "Yahoo" in my email address was, frankly, embarrassingly unprofessional, but Yahoo served my need satisfactorily and without many demands. There were restrictions at the time over how large my email archive could be, but I accepted that it made me police my files better, shedding old and useless messages for the greater good of Yahoo's servers. But over the years, bad journalism has crept in, allowing pop-culture to pass as "news", and comprising, arguably, half of the news-page content. It's difficult to sift out what is real, creditable news from cleverly-disguised ****. FYI, I've taken to calling-up the New York Times and Chicago Tribune websites to get real news, though my experience with Yahoo has made me more wary of what articles I can trust. Recent news (!) of fake-news being floated during the pre-election coverage is shocking (to borrow a word that appears too often in Yahoo headlines). In all of the internet pages, it appears that no journalists or their editors check sources and corroborate facts, statements, or testimony. This is a bigger social problem than just Yahoo, but until recently, Yahoo is where I got my news. Tell your advertisers that that has changed; see where that goes. +new paragraph+ FYI, I've opened an email account at Gmail; I'm so invested in my Yahoo account that I haven't moved any personal business away from it, but my contacts with interest-groups, family members, information-finding, and ---wait for it---shopping! has gradually moved to Gmail. Like the "old" Yahoo, it serves me adequately and without demands. Good luck with your evolving profile and practices. (EXPLANATION: I have been afraid that, if I "enter" to start a new paragraph, my message would be truncated and be posted incomplete. Therefore, I've inserted a makeshift paragraph-break as " +new paragraph+ ". No, I'm not crazy, just not proud of my computer knowledge and skills. Sorry if I've confused the reader.)