Yahoo should confirm that companies are legitimate before running their ads.
I've been ripped off by ordering from a fraudulent company after seeing their ad on Yahoo's homepage. It was clearly a mistake to assume that Yahoo would not run ads for companies that are not even real, and that it would be safe to order from a company they ran ads for. Yahoo makes a lot of money from advertisements, and has an ethical obligation to only run ads from a legitimate company that does not defraud consumers.
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Barbara Aguilar
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