Improvements needed
I have been a loyal Yahoo fan for years. Many years. I remember the early days of the search engine. Mad Love for Yahoo.
I use it nearly everyday for news, email, etc. That being said, it continues to get worse year after year. Not better, or not even the same mainstay I remember.
A few examples:
1. It took me a while just to find a place to provide feedback from your users. Why isn't this prominant on the main page. It is not like Yahoo has been doing that well these last years, so why not make it easier to have your fans/users give insights/feedback. Listen to your customers, rather than just focus on your shareholders.
2. Reading the news on Yahoo or my.yahoo was great. Now it is below average. Used to be able to click on an article and just read it. Now I have to go through an interim page with a lot of adds, and click read more. I just want one click and read the article. Go ahead fill the side panels with ads, but make it quick to read articles. Also, every 3 or 4 articles is "sponsored" with each trying to look like a real news article. Most are not, and most just have so many adds that the page barely opens. Come on. Go higher class here. Offer a couple buck a month subscription or something, but the experience has degraded so much.
3. reinstate the home page headlines with the scroll bar on the top news. It was a quick way to see what is going on.
4. Limit the amount of places that you are selling our yahoo emails too. I realize you need to make money, but how are so many schmuck companies or con artists getting my yahoo email?
I am really fond of Yahoo, and the history of the company is great. It seems that there is so much desparation with the brand that it may be time to take it private and think longer term. Value your audience more than your shareholders. The shareholders will benefit in the end.
Henry
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