Mismatched stories and photos
How about matching the photo with the story instead of incompetently or deliberately misleading readers as to the nature of the story by using an unrelated photo. I read the headline then look at the photo and think it's absurd. Perhaps other people look at the photo and click. I still think it makes you look incompetent when they realize the photo has nothing to do with the story. OR do you not care since it happens literally every day.
The cover picture for your Miss Universe 2019 story is NOT Miss South Africa and doesn't even come close to looking like the short-haired, dark-skinned beauty.
Donald Currie commented
Show picture of the person who died not some one else whose alive.