Audio ads that are hidden, forcing me to listen to them does one thing – pisses me off
Apparently, everyone's feedback hasn't knocked any sense into your heads yet. Hopefully, they keep letting you and your advertisers know that the audio ads SUCK. Not only do they play automatically but you hide them somewhere on the page. I either have to listen to the stupid ad or go find it to turn it off – both are distracting and annoying when all I want to do is read an article. Pissing people off isn't the way to sell shit. It's a well known fact, online advertising has an extremely low ROI because people HATE the ads and ignore them. So the marketing geniuses come up with forcing them on us? Great solution. No one thought, hey, maybe people will resent this and hate the ads and us even MORE! I want to read your poorly written, grammaticomically incorrect articles, not listen to crap ads for crap products and crap shows I have zero interest in. All you're going to do is ensure I never buy any of these products, watch the show or whatever else they're trying to make me do.
Our Engineering team is investigating this. In the future if this happens can you please update this ticket with more information including who the audio ad was for, where it was on the page, etc.
Fred Stephenson commented
Play the video I don't just mute it.
ian talmadge commented
Since there's a mute button on your ad, please allow it to work for good. Every time I visit yahoo it blares ad music. I'm really considering leaving my yahoo account.
Adam Someone commented
I will now stop using yahoo news page because i looking at the news page, and all of a sudden the audio from one of your ads blasts through my headphones, dangerously loud, and i couldn't quickly figure out how to silence the ad. And you do this on purpose, whihc makes it worse. I know you want people . to see the ads, but to force them away from their primary purpose of reading content to do so kind of defeats the purpose. I'll now never use your news site again because it's just too distracting. I dn't mind ads, but make them subtle, or give me a warning, or make it easier for me to dismiss them. And certainly stop automatically playing audio. That's the most intrusive. It goes against all best practices for user experience. Your site sucks. This is why no one uses Yahoo anymore.