Bundle multiple subscriptions from other sites. All in one for TikTok,Instagram, Netflix, etc. The problem right now is that there are a lot of sites with great content, but there is not a good enough hub for all of it. So if I sub for say everything Witcher tv series, it would subscribe me on YouTube, Instagram, and TikTok's official channel only cause they are linked. That means that if they are on YouTube they don't need to subscribe as they did it on Yahoo. This allows for more PR firms wanting to use Yahoo as the conversion rate could be higher as now all social media accounts by said user gives a broader glimpse at their target audience. It can also allow for clever Pr to be used to realize that the user maybe hasn't used Netflix in a while so hey here is an article about controversial docuseries on dolls or whatever. I hope that makes sense. It benefits everyone.