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  1. Rosters - Start Active Players

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    80 comments  ·  Fantasy Hockey » Rosters  ·  Admin →
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    Douglas Eisman commented  · 

    Hello - whoever decided to put the "starting active players" for the week under a premium/yahoo+ model has demonstrated among the worst customer experience mishaps I can recall across all consumer UX decisions since the birth of the internet and mobile application layer. I am guessing there is some sort of internal target to drive ARPU or engagement and this will do the EXACT opposite since, if not remedied, my league and several others will simply move to ESPN. The way to drive growth is by ADDING VALUE FOR THE CUSTOMER, NOT PUTTING IT BEHIND A PAYWALL. I am so offended by the notion of having to pay to SET MY ROSTER FOR THE WEEK that - even if amended - I would be surprised if I kept my league on your platform. I would LOVE an opportunity to chat with the PM of yahoo fantasy or the team to understand why they thought this was a good decision, explain to them why it is not, and jointly come up with methods to actually drive value vs attempt to extract consumer surplus that doesn't exist. You have my contact information and I look forward to hearing from you.

    Douglas Eisman supported this idea  · 

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