STOP with the automatically-playing video ads! If they continue, I'm out of here.
These automatic videos that surprise me with sounds when I'm on another tab are extraordinarily intrusive and annoying. I've used Yahoo for many, many years, but if these do not stop, I'm finding myself a new home page. Why would you think this is effective? All's it does for me is make me vow never to use the advertiser (or Yahoo). Really, really, dumb.
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Dave Van De Cappelle commented
Yes these adds that start playing sound are so annoying, and note to ones in the add, if I see one of these adds or hear one, you will get no business from me!