You added problems with new contacts on the right side. Maybe it's time to reinvent your mission, vision and concept?
Dear Yahoo! Mail,
I am your user since 2003. I had a chance to switch to Gmail, but their contacts and other features made me unsatisfied.
However, it seems that you do not understand what EMAIL business is. First, it looks like you do changes without any concept. Like you just do what users say (by the voting system which is also strange). Second, it looks like you do not want to earn money from the mail service.
Let me explain, and I feel your data, which I hope you analyze, confirms my thoughts.
Only in USA, there are 8 million SMEs with 58.9 million employees. All 8 million enterprises struggle to sell their products and services. And email marketing is a huge part of this process.
So, the question is why don’t you make the life of entrepreneurs easier? For instance:
1. As a club founder, I spend $5 every month for emailing to 870 contacts from my 3000-contact list. I could pay this money for you. As a huge number of SMEs who uses Mailchimp. This is a simple email marketing. But you can go further, of course, and create automation.
2. Most entrepreneurs subscribe to a bunch of information. Stars are good, but what about notes, tags, tasks and events in a calendar? MS Outlook made a good job in workplace organizing. And people really miss it when leaving their corporate jobs and run startups. Notes and tags for a message are quite new thing for the email market.
3. Contact lists should be extremely detailed, with separated fields and flexible settings. For now, you created additional problems with merged name fields and disappeared categories (lists) in addition to an old problem with encoding (I must open .csv in Sheets and only after that Cyrillic fonts became readable in Excel).
I guess Osterwalder’s Business Canvas and Blue Ocean Strategy can help you to create an amazing emailing experience for your valued users.
Hope you will do it and we will read soon the greatest business case about Yahoo! Mail Growth.