My job at the CA State PUC, believe it or not, gave me a lot of interface with some high cost marketers. Tough work. I am not expert. But may I suggest you change opening messages about how Yahoo is making it "easier". How about "safer". Your securiyty protocols do NOT make it easier (e.g OTPs and resigning in regularly) but they might make it SAFER. By using the word "Easier" you sound like an Orwellian "double speaker" - a softer way to say "liar." Your choice of words make people like me angry. Is that what you want?

Louis Irwin