Sack Sam Ro for his atrocious dumbing down of financial journalism via his sloppy use of English. It sets a bad example and could eventually lead to the whole profession becoming illiterate like himself. e.g. 'gonna' has no place in the English language or in journalism
"If the priority is to get that stock price up, then the move is to invest in growth if that opportunity exists. Obviously, no one wants to see a company open a store that’s gonna generate no business, so demand better be there or you can expect that chicken to come home and roost in the form of a writedown."