How are large banks able to profit off of loyalty programs that they provide?
By offering rewards by Bank Loyalty Program, it encourages the consumer to increase spend on their card. More spend = more money for the bank.
Bank customers to have discounts by using bank card and banks having more fees from those transations (Banks aren’t those who give you the discount - they just have an agreement with merchants that merchant do give discount if someone pays by their card. Advertisement vs Discount.
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